Nav is a Director, Designer and Motion Designer who shares a common passion in forging new perspectives in broadcast Motion design and visual effect driven productions. Nav strives not only to push the boundaries of contemporary motion graphics and direction, but to also strike a nerve in an ever numbed audience. Nav’s mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion. Nav has been working as an independent Motion Designer and Art Director with some big companies such as CBS-USA, 2000 Strong Studio-NY, Al Jazeera – Qatar, Caustik Studio – Lebanon, Angelsign Studio – Italy, Dream Box – Istanbul, Web Media7 – Germany, Inspurate Design-USA, ClipportDotCom-Germany and Jaffer Jees Pakistan.
ARE YOU A FREELANCER?
What to do – What not to do?
As a freelancer or independent artist receiving a new brief from a client can be exciting, sometimes confusing or even worrying. Evaluating it to see if it fits with your skills or desires is key to determining whether you take the piece of work on, or let it pass to another artist. Understanding the implications early on is critical to financial and creative success, for both the client and yourself. Over estimation and over excitement can damage your reputation and next time client will think twice about hiring you for the creative role to put your efforts in his project.
There are some points to follow after getting complete brief from client. Sitting down and discussing the brief with client would imprint your positive image on the client. You need to think about is the client new or ongoing? what is the challenge and scope for this job? what does the client actually asking for? what are the long term goals? does the brief offer the chance to gain experience in a new sector? Is this kind of work you were looking for refreshing or it’s just something same execution process? It’s very important to understand what you are getting into, and then think about how to take the conversation further on with the client.
Having Q&A session with the clients is very important part to establish better understanding about the project. with the most brief of a reasonable size and scope you will need to go for desk research and internal interview to understand the many levels of information and complexity behind that brief. you can make strategic recommendations that will form the foundation of the creative process.
Make sure that you are clear about the challenge, the background, the objectives, the deliverables, target audience, scope, consumer insights and mandatory, plus timings for each phase of the project and any other critical dates or key milestones. Extra information that will help you work effectively includes your client’s business strategy and top line, plus any potential roadblocks to watch out for along the way. Make sure that you smooth the workflow by identifying who the key decision-makers are and their intended process for signing-off the project.
Many times assumption is the key of many issues, so don’t assume anything and be sure to clarify everything. If you feel that the brief needs decoding in order to reveal its more intangible aspects, carrying out and audit of your client and its competitors can help build a bigger picture of what the client may need, but might not have clearly express. On the other hand, it’s quite possible for brief to be too detailed. Distil it down to one or two pages for the creative work, as anything longer becomes difficult to refer to. Keep additional documents, such as those containing research, available as background reading, with all the critical points from these put in the brief.
I strongly believe that the briefing to the creative team is the most critical stage in the process of achieving great design or groundbreaking work. If a brief is given to a creative by someone who sees it as a process, rather than an opportunity, then nine times out of ten they will get exactly what they asked for. Have someone inspiring give the brief, and the end solutions will usually go way beyond the limitations set down in it.
It’s not necessary that client always come up with perfect brief. A brief can be challenged and built upon. creative individual is there to not only solve client’s problems, but educate them and take them on a journey to avenues they could never have imagined at the beginning. They may like what they have seen before, but uncertainty breeds fear and ultimately restricts the creative output. great work comes from a great relationship between creative and client. so being open and honest about any issue early on will help prevent some major issues later when it’s all a little too late.
More coming Soon!